Products •
Data & Identity Services
Lotame Data & Identity Services
An extension of our Data Empowered vision, Lotame offers standalone data and identity services to help marketers understand consumers and advertise to them more effectively.
Lotame Data Stream
Big data analysis fuels better decision-making but access to high-quality data is often out of reach for many marketers.
Lotame Data Stream delivers an always-on firehose of web, mobile, and Connected TV data to fuel advanced data science analysis. This service is available as a raw feed of Lotame Data Exchange (LDX) third-party data, your own first-party data, or your first-party data enriched with LDX third-party behaviors. Lotame Data Stream is global in scale and portable across your business and ad platforms so you can apply data where it’s most valuable.
Our continuous stream of data can be used for a wide range of marketing and advertising applications:
- Content, product and media recommendations
- Media planning and audience building powered by analysis of overlap, index and scale of behaviors by region
- Cross-channel campaign performance assessments
- Valuable market insights and intelligence
- Auxiliary data for your CRM tools and analytics
- A single, unified customer view that connects attributes and behavioral insights across sources, channels, and devices
- Improved research methodology and outcomes
“The level of detail that Lotame’s Data Stream is able to collect is unparalleled. As a data-driven digital marketing agency, it provides us with the granular insights we need in order to help our clients deliver more meaningful experiences for their customers.”
Steven Tazic, Vice President of Innovation
Rise Interactive
Identity Resolution
The internet gives marketers more ways to engage with customers and gather data, but it’s challenging to recognize users across multiple devices and channels. Lotame offers identity resolution to solve this.
Lotame Customer ID Match helps companies connect their own unique customer ID to digital identifiers such as cookies, MAIDs, and CTV IDs, for the purposes of onboarding, enrichment, modeling, monetization, and more.
Header Bidding: Lotame Panorama ID™
Header bidding enables publishers to gather bids from multiple demand sources without reliance on cookies. Lotame Panorama ID ensures publisher inventory is addressable within the bidstream. It is free to use and deploy. Publishers can easily add Panorama ID within the following environments: Google ESP / SS, Amazon Connections Marketplace, and Prebid.
Explore more resources
Article
What Is Identity Resolution?
Bookmark this back-to-basics guide to unpack the different types of identity resolution and how it works.
Article
Top Questions to Ask When Evaluating Identity Resolution Vendors
Identity resolution is critical to advertising, so do your due diligence with these 26 questions to ask a potential partner.
guide
IAB Identity Solutions Guide
IAB Tech Lab’s Rearc Addressability Working Group released its first-ever Identity Solutions Guidance document, with Lotame recognized as a significant contributor.
