Capabilities • Identity Resolution & Activation
Connect diverse data, make better marketing decisions
Identity resolution and activation help marketers identify unique users across various channels and devices in order to deliver personalized advertising messages that drive outcomes.
Centralized identity spine makes data connected, actionable and secure
Make sense of the data you have, enrich it with the data you need to understand customers fully and run high-performing ad campaigns. Identity resolution and activation are built-in to our platform and audience solutions for accuracy, scale and security at the onset.
Make your marketing dollars count
Deliver campaigns in full to the right customers with our sticky, interoperable and adopted identifier Lotame Panorama ID™
Connect with the consumers who move the needle
Perfect your personalization and ad messaging thanks to a clearer picture of who your customer is and what matters to them
Use what you’ve got to its full advantage
Break down internal data silos to get a fuller picture of customers across online and offline journeys.
Experience the advantage of persistent, responsible identity
Resolve 1PD / 2PD / 3PD for an accurate, scalable customer view
Connect and match siloed, diverse data to get a clear, complete consumer picture powered by Panorama Graph.
Understand what customers really want
Expand your understanding of customers with data enrichment from high-quality sources via a persistent identity spine.
Address customers wherever they are
Move customers to action with targeted advertising across 100s of buying channels with cookies or cookieless via Lotame Panorama ID™.
CUSTOMER STORY
How Pepsico crushes Video Completion Rate and cost-effectiveness in cookieless campaigns
Explore more resources
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Lotame Extends Interoperability with UID2
Lotame’s data sets, accessible via UID2, enable agencies and advertisers to target audiences on UID2-supported platforms like The Trade Desk.
GUIDE
Top Questions to Ask When Evaluating Identity Resolution Vendors
Do your due diligence to determine the best identity solution for your unique needs.
guide
IAB Identity Solutions Guidance
A collaborative effort across industry leaders, this guide outlines the different types of ID solutions and how they function.
Complementary products
Preserve and extend critical data connections and portability across domains and devices with Spherical platform
Lotame Audiences help marketers reach more of your customers with or without cookies at scale
Connect all types of identifiers and associated data to Lotame Panorama ID™ for advertising and monetization applications
