Capabilities • Audience Creation & Modeling
Unlock new audiences and boost customer reach
Audience creation and modeling are powerful tools for marketers to better understand and target current and prospective customers. Use your first-party data to segment customers based on any number of flexible factors, and identify patterns with AI/machine learning to create lookalikes that expand your advertising’s reach and impact — all within the Spherical platform.
Attract more high-value customers with audience creation and modeling
First-party data tells you a lot about your best customers but there’s even more beneath the surface. Easily mix your customer data with branded data or Lotame Data Exchange audiences for a more comprehensive view. Scale up your reach with fast modeling to target customers similar to your existing loyalists.
Improve customer engagement
Create more relevant and engaging advertising using audience creation and Boolean logic
Increase brand loyalty
Build stronger relationships with customers by demonstrating a deeper understanding of their needs
Reduce marketing costs
Target your efforts on high-value customers and suppress existing customers that aren’t in-market
Complementary products
Tap into branded data sources and Lotame Data Exchange to create high-value audiences and scale up your impact
