Promotion Marks a Strategic Move to Strengthen APAC Agency Partnerships and Unlock New Markets for its Innovative Products
[Singapore, 22 October 2024] – Lotame, a technology company that makes customer data smarter, faster, and easier to use for digital marketers, today announced the promotion of Zuzana Urbanova to Vice President of Agency Solutions, APAC. In her new role, Urbanova will lead the company’s agency partnerships across the region, with a focus on accelerating growth through innovative data collaboration platform technology, trusted audiences, and strategic media curation.
Urbanova will also spearhead Lotame’s go-to-market strategy across major holding companies and independent agencies in APAC, leveraging Lotame’s interoperable tech and audiences to help clients maximise the value of their assets and deliver strategies informed by up-to-date and wide-reaching insights. She will also build off the strength of Lotame’s technology partnerships, including Teads, Criteo, and The Trade Desk.
Speaking about her new role, Zuzana Urbanova, VP of Agency Solutions, APAC, said: “I’m thrilled to take on this challenge and continue the incredible momentum we’ve achieved at Lotame. Establishing and reinforcing enduring client relationships is my passion, and I look forward to strengthening our agency partnerships by helping them make the most of innovative solutions like Lotame’s Spherical platform and audiences, including the new Curation offering. I can’t wait to see APAC agencies maximise the value of data, whether it’s their own, their partners’, or the wider ecosystem’s.”
Urbanova’s promotion follows a successful five-year tenure as Lotame’s Head of Data Solutions Sales for Agencies and Platforms, where she consistently drove double-digit year-on-year data revenue growth and secured vital partnerships with industry leaders like Publicis, Omnicom, and Dentsu. She has been a featured speaker at key industry events such as Programmatic Summit AU, along with agency-specific sessions at EssenceMediacom’s The Future of Data & Identity, and GroupM’s Data Governance Panel in the region. Her leadership has solidified Lotame’s position as a trusted agency partner.
“Zuzana’s promotion arrives at a pivotal moment as we reinforce our support for agencies navigating a data ecosystem that grows more complex by the year. Her inimitable track record in guiding agencies through the daunting process of becoming truly Data Empowered makes her the ideal leader to spearhead our APAC partnerships,” said Nishanth Raju, Managing Director, APAC, Lotame, “With more clients recognising the necessity of tech and earned data expertise, Zuzana’s deep industry experience and strong market knowledge will be key in accelerating growth and finding new homes for our most in-demand, forward-thinking data solutions.”