[Webinar] Beyond Silos: Data Collaboration Strategies for Marketing Success

This year will be a transformative year for digital marketers, as the cookie finally makes its long-anticipated exit. First-party data is center stage as marketers look for fresh opportunities to preserve addressability and scale. Watch this immersive virtual fireside, Beyond Silos: Data Collaboration Strategies for Marketing Success where you’ll hear from two Lotame clients Advance Local, award-winning journalism and media company, and RE/MAX, the number-one real estate company. They’ll share their Data Collaboration journey with emphasis on:

• Connectivity: Successfully reaching both logged-in and web visitors 
• Analytics: Fine-tuning media placements for optimal performance
• Budget Preservation: Effectively reducing media waste through strategic data collaboration

Data collaboration goes beyond executing overlap analysis. We’ll also delve into strategies for maximizing first-party data generation and activation beyond just your known customers. 

Prepare to gain invaluable insights that will redefine your approach to digital marketing in 2024 and beyond. 

Speakers include: 

• Josh Culver, Executive Director of Integrated Marketing, RE/MAX
• Grant Whitmore, Vice President, Programmatic Revenue and Ad Technology, Advance Local
• Alexandra Theriault, Chief Growth Officer, Lotame
• Andy Monfried, CEO & Founder, Lotame

Additional Resources: As a follow-up to our discussion, here are additional marketing resources that you may find useful:

• What is Data Collaboration?: This primer takes you through the basics of data collaboration including what it is, why it’s important and how it can empower digital marketers to unite, analyze, and activate data for innovation and growth.
• Case Study: OMD Sees 10X Conversions with Data Collaboration: Learn how one of the world’s most successful luxury automotive companies lowered advertising costs while increasing impressions and clicks using data collaboration.
• The Spherical Connection: Want to receive more insights to fuel your customer data strategy? Subscribe to receive monthly insights and trends.

If you’re interested in learning more about data collaboration and how Spherical, Lotame’s end-to-end data collaboration platform, can help you Get Data Empowered, book a demo with our data experts.