Broaden your customer view and extend data connectivity with Panorama Identity. Powering Lotame’s data collaboration platform Spherical and Data Marketplace, Panorama Identity preserves and extends critical data connections and portability across domains and devices.
Panorama Identity empowers digital marketers and publishers to grow their businesses with accurate and scalable data. Our unique approach provides the scale and precision digital marketers need to reach consumers across the global open web, driving healthy competition and revenue for publishers of all sizes.
Find your customers and prospects around the world with our patented graphing technologies, a mix of deterministic and probabilistic links. Panorama Graph connects and unifies consumer digital touch points across emails, cookies, and device IDs to offer a single view of a user.
Reach more of your customers with our publisher-adopted, global pseudonymous identifier, Lotame Panorama ID. Our hybrid deterministic and probabilistic solution unlocks cookieless activation at scale.
Scaled delivery with Panorama ID in Safari and Firefox — and 3X cheaper than cookies
We’ve done our due diligence and trust Lotame Panorama ID. The predictive cookieless solution is delivering fantastic results for our leading brand portfolio in terms of scale across the open web and cost-efficiency. We’re well positioned to grab the cookieless future by the horns — in fact, we already are!”
— Managing Partner, OMD - EMEA