Grow your clients’ business — and your own — and ensure the sustainability of your technology.
Platforms
Grow your clients’ business — and your own — and ensure the sustainability of your technology.
Lotame’s data collaboration solutions support your supply or demand-side business from the ground up with flexible customer data management, activation, or analytics. With our data collaboration platform Spherical, you can onboard, unify, model, enrich, and activate data globally and at scale. Increase targeting reach with our data marketplace and ensure addressability with Panorama Identity that translates data and audiences easily between clients and other platforms.
Serve your clients’ diverse data needs with our data collaboration platform Spherical. Manage onboarding, enrichment, analysis, and activation. Leverage our data collection to use on behalf of all clients for campaign tracking, analytics, and optimization.
Give clients scalable audience targeting capabilities globally and at scale — web, mobile, CTV, etc. — with our trusted data marketplace available in your platform.
Preserve marketer tools and addressability with Panorama Identity, which ensures you, your technology, and your clients are speaking the same language.
Partners from across the digital advertising ecosystem support Panorama ID — DSPs, SSPs, and data sellers
The future of audience addressability will not be one-size-fits-all, and PubMatic’s ongoing partnership with Lotame is part of our commitment to providing publishers and advertisers with a portfolio of independent, future-proofed addressability solutions.”
— SVP, Identity and Marketplace, PubMatic