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Publicis Groupe Acquires Lotame Expanded Global Identity Footprint Read Release

Thought Pieces

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Downloadable Content
December 30, 2022

How Marketers and Publishers are Building a Next-Generation Tech Stack

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Strategy & Education
November 17, 2022

What is Zero-Party Data: Zero vs First-Party Data

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Strategy & Education
November 14, 2022

Implementing TCF: Why It Shouldn’t Be So Challenging

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Downloadable Content
October 10, 2022

6 Proven Steps to Accelerate Customer Data: A Marketer’s Guide

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Strategy & Education
September 12, 2022

​​CDP, DMP, or Both? It All Depends on Your Marketing Goals

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Thought Pieces
August 18, 2022

Digital Marketing During a Recession: How the Industry Can Adapt

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Thought Pieces
July 21, 2022

Customer Data Platforms (CDPs) Can Be Valuable When Used Correctly

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Strategy & Education
July 6, 2022

How to Use Data to Power Your CTV Advertising Strategy

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Events & Webinars
May 12, 2022

Lotame’s Richard Gibbs Discusses the Legal Basics of AdTech Agreements

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Thought Pieces
April 26, 2022

The Future of Customer Data: The Known and Unknown

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Strategy & Education
April 13, 2022

IDFA and Big Tech Impact – One Year Later

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Thought Pieces
February 15, 2022

What’s the Deal with Google Topics API?

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