Martech Weekly Announces The Most Innovative Companies in Marketing Technology—the TMW 100. Lotame Named in the Top 10!
New York, NY – November 6, 2024 – Lotame, the global technology company that makes customer data smarter, faster, and easier to use, is thrilled to announce their inclusion in the 2024 TMW 100. Lotame was reviewed by an esteemed panel of martech authorities from around the globe, including Asia Pacific, North America, Europe, and Africa. Prior to the panel’s selection, public voting gave the general public the opportunity to influence the final rankings of all contenders.
Winners were announced during the TMW 100 awards ceremony during the Martech World Forum London event that took place on October 31, 2024. In addition to the event recognition, Lotame will also be included in Martech Weekly’s annual Martech Innovation Index Report.
“We are thrilled by the response we’ve received from our second annual TMW 100 awards program,” said Juan Mendoza, CEO and founder of The Martech Weekly. “Our inaugural year confirmed that the industry was in desperate need of a new kind of awards program that would take an industry-neutral approach to evaluating which companies are driving the future of martech through innovation and execution. This year’s TMW 100 is a truly impressive list of innovators – big and small – and we’re excited to see the dedication to innovation that our TMW 100 has had during what has been a tough year for Martech companies.”
Nominations from organizations around the globe were considered across three innovation areas: Product, Customer and Business.
Lotame’s nomination as a Judge’s Pick recognizes them as one of 36 nominees from the entire TMW 100 list that stood out to judges as a particularly impressive and promising marketing technology innovation.
The assessment for the Judge’s Pick focused on excellence in these specific areas:
“Lotame’s data collaboration platform has helped Eggland’s Best bridge the first-party data gap,” says Matt Seubert, Digital Marketing Director at Eggland’s Best. “By using their powerful data collaboration tools, including personas and analytics, the Lotame toolkit has helped the team to dig into customer insights where we have segmented consumers, like parents or past egg purchasers, to develop targeted strategies for efficiently driving audience engagement.”
Learn more about the TMW 100 and view a stream of the awards ceremony.