Learn how the first Columbia universal ID campaign proves cookieless third-party data targeting works at scale.
The Challenge
The Chamber of Commerce of Bogota was looking for ways to ensure its digital advertising outreach to small and mid-size businesses would perform despite the loss of third-party cookies.
The Solution
The agency, Clictag, enlisted the help of long-standing DMP and data partner Lotame to test high-quality audiences in the first universal ID campaign in Colombia.
The Results
Cookieless Lotame Panorama ID™ delivers better metrics than cookies with a 21% increase in CTR across devices!
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