Lotame: The Unifying DMP

Big Data has transformed marketing and advertising forever. Marketers, agencies and publishers need a way to collect, unify and activate huge volumes of audience data — to efficiently reach highly-valued targets with relevant content and creative.

Lotame delivers Maximum Audience Impact.  Our unifying DMP (Data Management Platform) helps marketers and publishers drive more revenue, efficiency and engagement through the power of audience data. Working as trusted partners, we help our customers transform the way they do business. Providing an unmatched level of industry knowledge and technical service to help them master the complexities of Big Data and gain the impact they need. Today and in the future.

Latest News

Former Acxiom client services lead joins Lotame to oversee client success team in Australia 

Lotame, the world's leading independent data management platform (DMP),has partnered with Yieldex, the leading provider of analytics and trading tools for advertisers and publishers, to deliver audience forecasting and yield management for AudienceFX, The Weather Company's audience targeting solution for brands on its digital and mobile platforms.

DataXpand, the first Latin American Audience Data Marketplace with truly global scale and reach, announced today that it has selected Lotame, the leading independent data management platform (DMP), to power its data marketplace.   

Watch Video

Watch Lotame's new promo!
"There is no piece of the puzzle as important as the DMP, and there is no Partner as important to support our operation as Lotame."
Michael Beach, Partner, Targeted Victory